Dark Patterns: Deception vs. Honesty in UI Design
In particular, this passage does a fantastic job at articulating the hardest part of my job:
Removing dark patterns from any site involves a leap of faith. A company has to shift from a short-term quantitative measurement mindset to one that values relatively slow, steady growth of “warm fuzzy” qualitative things like brand image, credibility, and trust.
(Source: konstruktivist, via stbernard)
2011 memorable films
